Logo Design, building a brand

If you think of the major businesses of the last fifty years what have they in common? The answer is a strong and identifiable image; something that sums up who and what they are. Who can forget the rearing black stallion that is Ferrari or the golden arches of McDonalds, the yellow and red crest of the 'Red Devils', Manchester United. We are bombarded by images from the minute we wake up, each jostling for our attention. In such a competitive and cut throat world of business, only the strong will survive, and one thing is certain, the strong will have a distinctive and recognisable brand image that conjures up all the things we like about them. That image will be the product of logo design.

A great design should be able to sum up everything you want to say about your business in such a way as to trigger all the unconscious thoughts and images that your business deserves. Holidays carry so many warm feelings and good memories; you need to tap into that stream of positive thoughts. It will set in motion a train of thought that makes the customer appreciate the quality, uniqueness and value for money that buying a service from you entails. If you have something special you are proud of, like a world class holiday in a wonderful place, a home from home but with hotel quality service, set in magnificent scenery on a jewel of an island, then let the people know. If you build the logo, they will come.